Macaroon, Macaron. Tomato, Tomâto.

The word is out; if you want your macarons to be the talk of the town, make sure you put the little French pastries in a box designed by McConnell Marketing. The tasty treats are on the rise due to their recent portrayal as the “it” snack in the world of pop-culture. Anybody who is somebody now makes sure they polish off a box of the delicious dessert cookies after their dinner course. Proof of this is the large demand for macarons at some of the most upscale restaurants across the country. Most notably the macarons at The St. Regis’ Adour restaurants are being touted as the best around.

They have become so popular among patrons that Adour needed to have take-home macaron boxes designed for those who could not get enough, and wanted to continue nibbling at home. Adour by Alain Ducasse at The St. Regis New York was quick to call us for a stylish solution to their new cookie box venture. McConnell Marketing came through with a chic design for Adour that created a buzz among guests and increased the demand for a take-home order of macarons. NPR picked up on the macaron hoopla and featured a story during their broadcast.