As all of us at McConnell Marketing are about to do, I found myself sitting down at my computer to write my first blog, staring at a blank document—and I couldn’t quite make my fingers move. Maybe it’s because I’m getting the funniest commentary ever from Sara who is on the phone next to me but more likely… I’m not sure what an appropriate topic is.
To a degree, blogging is supposed to be freeform and random—but there must be some rules to successful blogging, right? Figuring that others might have the same questions I did, I hit up Google to explore the ins and outs of blogging. Here’s what I found:
Post Regularly. Readers will be more likely to follow your blog if you have a regular posting schedule (McConnell Marketing has addressed this potential issue with a $5 late fee for blogs that are, ahem, belated).
Niche It. Clearly define who your audience is and speak to them—and only them— directly (hope you like marketing… and hotels).
Write Well. Make your post long, make it short, make it mid-length, but by all means, write well.
Market Your Blog. Don’t post it and forget it. This is your chance to use sexy marketing like social networking. Market your posts on Twitter, Facebook, MySpace, etc.
Don’t Give Up. Blogging is tedious, boring, monotonous and downright draining at times.
I totally went meta with this blog. Blogging about blogging—it’s enough to give an AE a headache.
Post Regularly. Readers will be more likely to follow your blog if you have a regular posting schedule (McConnell Marketing has addressed this potential issue with a $5 late fee for blogs that are, ahem, belated).
Niche It. Clearly define who your audience is and speak to them—and only them— directly (hope you like marketing… and hotels).
Write Well. Make your post long, make it short, make it mid-length, but by all means, write well.
Market Your Blog. Don’t post it and forget it. This is your chance to use sexy marketing like social networking. Market your posts on Twitter, Facebook, MySpace, etc.
Don’t Give Up. Blogging is tedious, boring, monotonous and downright draining at times.
I totally went meta with this blog. Blogging about blogging—it’s enough to give an AE a headache.
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