Making Leftovers

Mark’s blog about eCollateral (HERE) got me thinking: when your budget’s stretched to the brink, why not get more out of the stuff you’ve already got. It’s like turning last night’s meatloaf dinner into a tasty meatloaf sandwich for lunch – think of it as Marketing Leftovers. A few examples include:

• brochures to EBROCHURES.
• Convert an ad to an HTML email or a poster
• HTML emails to email signatures and animated GIFs

Now, you’re not going to be able to just send a PDF of your most recent ad to Kinko’s and have them spit out a poster. But you can send that ad (or fact sheet, or HTML) to an agency and have them use it as a basis for other applications. It’ll be cheaper than starting from scratch, and it gives your marketing a campaign feel. For more information, contact us.