The PDF file format began a shift away from printed hotel collateral. Printed materials aren’t environmentally friendly, and can be expensive (especially for communications that change frequently, like a newsletter).
But PDF files can be a bit “clunky” (for lack of a better word). One issue is file size. Send a prospective client a 4-megabyte PDF, and you may “constipate” his or her email for awhile. And PDFs just aren’t viewer friendly (too much scrolling and downloading).
The solution is eCollateral. Take an existing PDF… a newsletter, brochure, menu or whatever – and transform it into an interactive electronic document (like this) that’s way less than half its original size. Email it, link it to your website, and make it part of your email signature. And the price is right, too. Want to know more? Contact us.
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