Build Your Own eMail Marketing List

Obtaining good lists for marketing-oriented snail mail’s relatively easy. But obtaining getting email lists of comparable quality is virtually impossible. So what’s a tech-savvy marketer to do? Start by finding creative ways to capture the email addresses of everyone who comes on property.

With overnight guests, your reservation system makes that pretty easy. But what about the thousands of locals who visit your bars, restaurants, and function rooms? Those are known users, the single best source of future business.

The recipe for successful capture has two ingredients… effective communication and attractive bait. And since you don’t have their emails (yet), traditional communication tools (signs, check stuffers, table tents) are your only option. But without a strong incentive, expect a weak response.

Catch our next blog for specifics on offers that appear to be working.