Best Western recently introduced “Best Western Friends Forever Inseparator,” a web app that allows owners to merge their photo with an image of their pet. The image results are a little quirky, but the marketing concept is brilliant. What better way to communicate the pet-friendly aspects of your brand? It’s fun even if you have to pretend you have a pet lion.
1. Visit bwff.com
2. Upload a photo of yourself
3. Upload your pet’s photo
4. Highlight the areas of both photos to be merged
5. Watch as your face is instantly merged with your pet, creating one unique and new photo
6. Share via e-mail with your friends and family, or post for others to view on the “Friends Forever Inseparator” site
Read the full article at hotelmarketing.com.
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