When, Why and How to use eCollateral

• SUPPLEMENT STANDARD PRINTED PROPERTY BROCHURE(S): An eBrochure can be the same as your property brochure and sent to prospects when either a printed pieces isn’t necessary or logistically efficient.

• TARGETED PROPERTY BROCHURE(S): Create targeted brochure for specific guests, wedding, meetings, spa, golf, etc.,—inexpensively.

• SEASONAL PROMOTION INFORMATION: Packages, newsletters, event listings, and other timely news is most efficiently communicated electronically.

• BANQUET MENUS: Content and price change frequently enough on menus that when changes occur, eMenus can be redone without the extensive cost of reprinting.

• PREVIEW: Send a link to the eBrochure in any reservation confirmations. This is especially helpful to guests who come to you via Priceline. Hotwire, etc.

• STORY TELLING: Unlike a website, an eBrochure gives you control over the order in which the audience reviews your content.

• COLLABORATE: Easily combine brochures with sister properties to seamlessly share a wealth of information.

• SAVE IT: For those who wish to save your property’s information and/or print it, an eBrochure is more easily saved to hard-drive and printed than a website.

• VIRTUALLY ANY MARKETING COLLATERAL THAT YOU WOULD TYPICALLY DISTRIBUTE USING PAPER, INK AND POSTAGE: Direct mail campaigns, contests, internal newsletters, notices (ie construction/detours, property expansion), invitations.

• NEW: People are numb to websites. Hotel eCollateral is new. Be among the first who utilize it effectively.