I consider myself a roller coaster enthusiast. I try to ride as many coasters as possible during the glorious Ohio summer months. Luckily, a coaster-Mecca is just north of Cleveland: Cedar Point Amusement Park and Resort. This place has 17 coasters and has been voted best amusement park for 12 consecutive years by Amusement Today, a highly respected trade publication. Cedar Point knows the business better than any other, and their recent marketing efforts are keeping buzz for the park alive and well.
Cedar Point recently announced a new family-friendly water ride (Shoot the Rapids) that will debut in the spring. But before the announcement, the park employed smart marketing to prompt buzz for the mystery project.
The marketing team at Cedar Point posted a link on their Twitter that led to a website called Whyte Lightning. This site was a teaser for the new ride (themed around a moonshine distillery) and kept their audience guessing. A very clever promotional direct mail piece also fueled interest in the mystery attraction. One of the recipients even posted a video of the ride on You Tube.
All of this was expertly designed and implemented to get people talking before a ride announcement was even made. From effectively leveraging social media sites, to promo sites and packages, Cedar Point generated cheap and highly effective buzz.
How has your property used social media to generate buzz about recent packages or other developments? Sound off in the comments!
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