Marketing Gone Green

http://www.budgettravel.com/bt-dyn/content/article/2009/03/06/AR2009030602857.html

This article outlines what five major hotel companies are doing to “go green” The green movement is no longer a novelty, or something that a quirky boutique hotel might do—it’s a necessity.

That doesn’t necessarily mean ponying up for a huge renovation—even something as simple as switching out lightbulbs or changing to recycled paper goods helps.

Another way you can go green without breaking the bank is by adjusting the way you look at marketing. HTML emails, printing on FSC-certified papers and using waterless ink in printed materials are ways you can painlessly switch your current marketing efforts to more sustainable methods.

What are some ways your hotel is going green?