Don’t think your company’s “identity” is important? Don’t think people notice minor details like fonts, colors, size, etc? Well they do… and Ikea learned this the hard way. Changing your font from Futura to Verdana doesn’t seem like a big deal, right? When a company has a set identity (ahem, most hotels) and then they stray from it, it can sometimes receive a negative response (New Coke anyone?).
In Ikea’s case, their outraged customers immediately took to Twitter to share their disgust of the font. Not only are we getting a lesson about brand identity, but also social networking. So next time you don’t think anyone will notice your minor changes, remember Fontgate 2009.
Go here to read the full story http://www.time.com/time/business/article/0,8599,1919127,00.html?cnn=yes
1 comments:
Follow-up to this actually is making me think we may want to inter-office Mm ban GillSans too. ???
http://www.fastcompany.com/blog/cliff-kuang/design-innovation/six-fonts-piss-people?partner=best_of_newsletter
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